The Distinction Between Public Affairs and Public Diplomacy

Authored by: Ken S. Heller , Liza M. Persson

Routledge Handbook of Public Diplomacy

Print publication date:  October  2008
Online publication date:  November  2008

Print ISBN: 9780415953016
eBook ISBN: 9780203891520
Adobe ISBN: 9781135926892

10.4324/9780203891520.ch19

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Abstract

American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda, and lies are the worst. To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful. It is as simple as that.

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