Credibility and Public Diplomacy

Authored by: Robert H. Gass , John S. Seiter

Routledge Handbook of Public Diplomacy

Print publication date:  October  2008
Online publication date:  November  2008

Print ISBN: 9780415953016
eBook ISBN: 9780203891520
Adobe ISBN: 9781135926892

10.4324/9780203891520.ch13

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Abstract

Immediately following the tragic events of September 11, 2001, George W. Bush enjoyed record high public approval ratings in the U.S.A., ranging from the mid 80s to the low 90s, depending on which polls one consulted.1 His ratings slipped during the invasion of Iraq, then spiked again following his famous “mission accomplished” speech aboard the USS Abraham Lincoln on May 1, 2003. Afterwards, his public approval ratings declined precipitously. As of early 2007, Bush was polling in the high 20s to low 30s, the lowest presidential ratings recorded since Richard Nixon during the Watergate era or Jimmy Carter during the Iran hostage crisis.2

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