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Routledge Handbook of Public Diplomacy

Edited by: Nancy Snow , Philip M. Taylor

Print publication date:  October  2008
Online publication date:  November  2008

Print ISBN: 9780415953016
eBook ISBN: 9780203891520
Adobe ISBN: 9781135926892

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Book description

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries.

Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

Table of contents

Prelims Download PDF
Chapter  1:  Rethinking Public Diplomacy Download PDF
Chapter  2:  Public Diplomacy and Strategic Communications Download PDF
Chapter  3:  Public Diplomacy before Gullion Download PDF
Chapter  4:  Public Diplomacy as Loss of World Authority Download PDF
Chapter  5:  Public Opinion and Power Download PDF
Chapter  6:  Exchange Programs and Public Diplomacy Download PDF
Chapter  7:  Arts Diplomacy Download PDF
Chapter  8:  Operationalizing Public Diplomacy Download PDF
Chapter  9:  Between “Take-offs” and “Crash Landings” Download PDF
Chapter  10:  Mapping out a Spectrum of Public Diplomacy Initiatives Download PDF
Chapter  11:  The Nexus of U.S. Public Diplomacy and Citizen Diplomacy Download PDF
Chapter  12:  Public Diplomacy in International Conflicts Download PDF
Chapter  13:  Credibility and Public Diplomacy Download PDF
Chapter  14:  The Culture Variable in the Influence Equation Download PDF
Chapter  15:  Military Psychological Operations as Public Diplomacy Download PDF
Chapter  16:  American Business and Its Role in Public Diplomacy Download PDF
Chapter  17:  The Public Diplomat Download PDF
Chapter  18:  The Case for Localized Public Diplomacy Download PDF
Chapter  19:  The Distinction Between Public Affairs and Public Diplomacy Download PDF
Chapter  20:  Valuing Exchange of Persons in Public Diplomacy Download PDF
Chapter  21:  Four Seasons in One Day Download PDF
Chapter  22:  German Public Diplomacy Download PDF
Chapter  23:  Origin and Development of Japan’s Public Diplomacy Download PDF
Chapter  24:  China Talks Back Download PDF
Chapter  25:  Central and Eastern European Public Diplomacy Download PDF
Chapter  26:  Australian Public Diplomacy Download PDF
Chapter  27:  How Globalization Became U.S. Public Diplomacy at the End of the Cold War Download PDF
Chapter  28:  Ethics and Social Issues in Public Diplomacy Download PDF
Chapter  29:  Noopolitik Download PDF
Select_Bibliography Download PDF
Index Download PDF
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