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The Global Public Relations Handbook

Theory, Research, and Practice

Edited by: Krishnamurthy Sriramesh , Dejan Verčič

Print publication date:  January  2009
Online publication date:  January  2009

Print ISBN: 9780415995139
eBook ISBN: 9780203889374
Adobe ISBN: 9781135845551

10.4324/9780203889374
 Cite  Marc Record

Book description

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.


Table of contents

Prelims Download PDF
Chapter  1:  A Theoretical Framework for Global Public Relations Research and Practice Download PDF
Chapter  2:  Political Economy and Public Relations Download PDF
Chapter  3:  The Relationship Between Culture and Public Relations  Download PDF
Chapter  4:  The Mass Media and Public Relations Download PDF
Chapter  5:  Activism and Public Relations Download PDF
Chapter  6:  Public Relations in Australasia Download PDF
Chapter  7:  An Overview of Public Relations in Japan and the Self-Correction Concept Download PDF
Chapter  8:  Professionalism and Diversification Download PDF
Chapter  9:  Becoming Professionals: A Portrait of Public Relations in Singapore Download PDF
Chapter  10:  Public Relations in Mainland China Download PDF
Chapter  11:  Sharing the Transformation Download PDF
Chapter  12:  Palestinian Public Relations-Inside and Out Download PDF
Chapter  13:  The Israeli PR Experience Download PDF
Chapter  14:  The Nature and Status of Public Relations Practice in Africa Download PDF
Chapter  15:  Public Relations Practice in Nigeria Download PDF
Chapter  16:  Status of Public Relations in Kenya Download PDF
Chapter  17:  Public Relations in South Africa Download PDF
Chapter  18:  Public Relations in Egypt Download PDF
Chapter  19:  The United Kingdom: Advances in Practice in a Restless Kingdom Download PDF
Chapter  20:  From Literary Bureaus to a Modern Profession Download PDF
Chapter  21:  Public Relations in Norway Download PDF
Chapter  22:  Public Relations in the Polder Download PDF
Chapter  23:  Public Relations in Sweden Download PDF
Chapter  24:  Public Relations in Italy Download PDF
Chapter  25:  Public Relations in an Economy and Society in Transition Download PDF
Chapter  26:  Public Relations in a Corporativist Country Download PDF
Chapter  27:  Challenges of Revived Democracies: The Rise of Public Relations in Romania Download PDF
Chapter  28:  A Hungarian Rhapsody: The Evolution and Current State of Hungarian Public Relations Download PDF
Chapter  29:  The Development of Public Relations in Russia: A Geopolitical Approach Download PDF
Chapter  30:  Public Relations in the United States: A Generation of Maturation Download PDF
Chapter  31:  A Different Country, a Different Public Relations: Canadian PR in the North American Context Download PDF
Chapter  32:  The Public Relations Industry in Mexico: From Amateurship to the Construction of a Discipline Download PDF
Chapter  33:  Overview of Public Relations in South America Download PDF
Chapter  34:  Public Relations in Brazil: Practice and Education in A South American Context Download PDF
Chapter  35:  Public Relations in Chile: Searching for Identity Amid Imported Models Download PDF
Chapter  36:  Transnational Public Relations by Foreign Governments Download PDF
Chapter  37:  Public Relations of Movers and Shakers: Transnational Corporations Download PDF
Chapter  38:  Nongovernmental Organizations and International Public Relations Download PDF
Chapter  39:  Public Relations, Public Diplomacy, and Strategic Communication Download PDF
Chapter  40:  Managing Sustainable Development in Sub-Saharan Africa Download PDF
Chapter  41:  How To Manage Your Global Reputation the Public Relations Agency Download PDF
Chapter  42:  Public Information in the Unesco: Toward A Strategic Role Download PDF
Chapter  43:  The United Nations Department of Public Information Download PDF
Chapter  44:  The Missing Link Download PDF
Index Download PDF
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