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International studies of journalism have demonstrated that the onward march of globalization coincides with a convergence in journalistic orientations and practices. The ideals of objectivity and impartiality dominate many newsrooms around the world, indicating a “diffusion of occupational ideologies,” or “transfer of ideology,” from the West to the East (Golding, 1977, pp. 292–293). Similarities in professional routines, editorial procedures and socialization processes exist in countries as diverse as Brazil, Germany, Indonesia, Tanzania and the United States (Hanitzsch, 2005; Herscovitz, 2004; Ramaprasad, 2001; Weaver, Beam, Brownlee, Voakes, & Wilhoit, 2007; Weischenberg, Malik, & Scholl, 2006). At the same time, research has shown that substantive differences continue to prevail, and that professional views and practices of journalists are deeply colored by national media systems (e.g., Berkowitz, Limor, & Singer, 2004; Deuze, 2002; Esser, 1998; Golding & Elliott, 1979; Patterson & Donsbach, 1996; Shoemaker & Cohen, 2006; Splichal & Sparks, 1994; Weaver 1998b). Hence, the attempt to probe deeper into these similarities and differences in journalistic cultures around the world has become one of the most fascinating sub-domains in the field of journalism studies, and researchers in this area increasingly adopt a comparative perspective.
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