Sports Media: A Modern Institution

Authored by: Robert V. Bellamy

Handbook of Sports and Media

Print publication date:  April  2006
Online publication date:  March  2009

Print ISBN: 9780805851885
eBook ISBN: 9780203873670
Adobe ISBN: 9781135257347

10.4324/9780203873670.ch4

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Abstract

The contribution of sports to media is difficult to overstate. In terms of content, hundreds of television and radio programs and networks, magazines, videogames, and newspapers focus on sport, as do hundreds of thousands of Internet sites. The seemingly insatiable appetite for sports content long ago extended from game or event coverage to reviews, previews, and "inside" information. The consistently growing importance of sports also is demonstrated by the expanding amount of fantasy sports information, lifestyle content, and even fictional content related to sports.

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