Alternative Media versus the Olympic Industry

Authored by: Helen Jefferson Lenskyj

Handbook of Sports and Media

Print publication date:  April  2006
Online publication date:  March  2009

Print ISBN: 9780805851885
eBook ISBN: 9780203873670
Adobe ISBN: 9781135257347


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This chapter begins by analyzing the general role of the mainstream media in relation to the Olympic industry and the specific coverage of Olympic-related issues in the period leading up to the Sydney 2000 Olympic Games. I then investigate the development of alternative media, specifically independent media centers and other activist web sites organized by anti-Olympic and Olympic watchdog groups.

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