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Handbook of Consumer Psychology

Edited by: Curtis P. Haugtvedt , Paul M. Herr , Frank R. Kardes

Print publication date:  February  2008
Online publication date:  October  2012

Print ISBN: 9780805856033
eBook ISBN: 9780203809570
Adobe ISBN: 9781136676215

10.4324/9780203809570
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Book description

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.

The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Table of contents

Prelims Download PDF
Chapter  1:  History of Consumer Psychology Download PDF
Chapter  2:  The Role of Knowledge Accessibility in Cognition and Behavior Download PDF
Chapter  3:  Consumer Memory, Fluency, and Familiarity Download PDF
Chapter  4:  Consumer Learning and Expertise Download PDF
Chapter  5:  Categorization Theory and Research in Consumer Psychology Download PDF
Chapter  6:  Consumer Inference Download PDF
Chapter  7:  Effects of Sensory Factors on Consumer Behavior Download PDF
Chapter  8:  Stages of Consumer Socialization Download PDF
Chapter  9:  Aging and Consumer Behavior Download PDF
Chapter  10:  Positive Affect and Decision Processes Download PDF
Chapter  11:  The Nature and Role of Affect in Consumer Behavior Download PDF
Chapter  12:  Self-Regulation Download PDF
Chapter  13:  Goal-Directed Consumer Behavior Download PDF
Chapter  14:  Goal-Directed Perception Download PDF
Chapter  15:  Attitude Change and Persuasion Download PDF
Chapter  16:  Associative Strength and Consumer Choice Behavior Download PDF
Chapter  17:  Measuring the Nonconscious Download PDF
Chapter  18:  Implicit Consumer Cognition Download PDF
Chapter  19:  Evoking the Imagination as a Strategy of Influence Download PDF
Chapter  20:  Consumer Attitudes and Behavior Download PDF
Chapter  21:  I Know What You’re Doing and Why You’re Doing It Download PDF
Chapter  22:  Social Values in Consumer Psychology Download PDF
Chapter  23:  Consumer Decision Making Download PDF
Chapter  24:  Dynamics of Goal-Based Choice Download PDF
Chapter  25:  Hedonomics in Consumer Behavior Download PDF
Chapter  26:  Behavioral Pricing Download PDF
Chapter  27:  Perceptions of Fair Pricing Download PDF
Chapter  28:  Associative Learning and Consumer Decisions Download PDF
Chapter  29:  A Role for Aesthetics in Consumer Psychology Download PDF
Chapter  30:  Product Assortment Download PDF
Chapter  31:  Brands and Their Meaning Makers Download PDF
Chapter  32:  Theory in Consumer- Environment Research Download PDF
Chapter  33:  Music and Consumers Download PDF
Chapter  34:  Consumer Psychology of Sport Download PDF
Chapter  35:  Diversity Issues in Consumer Psychology Download PDF
Chapter  36:  Consumers and the Allure of “Safer” Tobacco Products Download PDF
Chapter  37:  Assessing the Relationship Between Tobacco Advertising and Promotion and Adolescent Smoking Behavior Download PDF
Chapter  38:  The Social Marketing of Volunteerism Download PDF
Chapter  39:  Health Risk Perceptions and Consumer Psychology Download PDF
Chapter  40:  Toward a Psychology of Consumer Creativity Download PDF
Chapter  41:  Compulsive Buying Download PDF
Chapter  42:  Summing Up the State of Coping Research Download PDF
Chapter  43:  Self-Reports in Consumer Research Download PDF
Chapter  44:  Cross-Cultural Consumer Psychology Download PDF
Chapter  45:  Measurement Error in Experimental Designs in Consumer Psychology Download PDF
Chapter  46:  Individual Differences Download PDF
Chapter  47:  Neuroeconomics Download PDF
Subject_Index Download PDF
Author_Index Download PDF
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