Abstract

What is discourse analysis? And what does it have to do with multimedia? In my view, discourse analysis is a set of techniques for making connections between texts and their meanings. Originally formulated for the analysis of purely linguistic texts, discourse analysis methods have come to form the basis for analyzing “texts” that consist not just of words, but also of visual forms such as images and diagrams (static or animated), full-motion video, sound effects and music, and various interactive features.