Strategic Planning and Needs Assessment in Distance Education

Authored by: Ryan Watkins , Roger Kaufman , Busayo Odunlami

Handbook of Distance Education

Print publication date:  December  2012
Online publication date:  May  2013

Print ISBN: 9780415897648
eBook ISBN: 9780203803738
Adobe ISBN: 9781136635571

10.4324/9780203803738.ch28

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Abstract

Generally, institutions are more adept at making decisions on how to implement activities than deciding what results should be accomplished in the first place. Consequently, many institutions develop strategic plans that effectively delineate specific activities (such as expanding distance education offerings) without comparing them against alternative solutions or clearly aligning them with desired results and consequences. Institutions therefore often fail to accomplish their institutional or societal aspirations since they are working from a strategy based on an assumed, or vaguely defined, destination and the premature selection of activities.

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