Introduction: cross-cultural management research and education

Authored by: Gavin Jack

The Routledge Companion to Cross-Cultural Management

Print publication date:  May  2015
Online publication date:  April  2015

Print ISBN: 9780415858687
eBook ISBN: 9780203798706
Adobe ISBN: 9781135105709


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Driven by geopolitical changes in the international business environment (notably the rise of the BRICS nations) and mounting criticisms of the static models and narrow theoretical terrain of cross-cultural management (CCM), there is an urgent need for innovative, interdisciplinary approaches to research and education that transcend the field’s limited theoretical, methodological and geographical boundaries. The seven chapters comprising this section have taken up the challenge not only to critique existing perspectives, but more importantly to advance fresh approaches and practices to researching and teaching CCM situated in varying theoretical, historical, geographical, cultural and pedagogical contexts. Together, these chapters are intended to model distinctive and exciting perspectives for teachers and researchers of CCM, and to inspire scholars to participate in the re-invention and pluralization of our disciplinary sub-field for future researchers and future students. In these opening remarks, I outline briefly three key problematics that the field continues to face as a contextualizing device for introducing the content of the seven substantive chapters.

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