Abstract

Sports event is a generic term that covers everything from local sports competitions to the Olympic Games. Such events are much more than just competitions between elite athletes or mass participants; they are social and media occasions that bring together large numbers of people and activities around a sporting competition. In addition to their entertainment and festive dimensions, sports events are also shop windows for communities and regions, and can provide business opportunities for sponsors and broadcasters. All of these facets have to be taken into account in order to properly manage a sports event.