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Routledge Handbook of Sport and Corporate Social Responsibility

Edited by: Juan Luis Paramio-Salcines , Kathy Babiak , Geoff Walters

Print publication date:  July  2013
Online publication date:  July  2013

Print ISBN: 9780415783057
eBook ISBN: 9780203747537
Adobe ISBN: 9781135011734

 Cite  Marc Record

Book description

As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.

The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum.

The book covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.

Table of contents

Prelims Download PDF
Chapter  1:  Perspectives on Social Responsibility in Sport Download PDF
Chapter  2:  CSR in Sport Download PDF
Chapter  3:  Viewing CSR through Sport from a Critical Perspective Download PDF
Chapter  4:  Teaching CSR Download PDF
Chapter  5:  Social Responsibility and LIVESTRONG  Download PDF
Chapter  6:  “Getting the Tactics Right” Download PDF
Chapter  7:  CSR and Environmental Responsibility Download PDF
Chapter  8:  Environmental CSR Practices within the Asian Sport Event Industry Download PDF
Chapter  9:  Incorporating Accessibility and Disability in the Manchester United Culture and Organization as Part of their CSR Policies Download PDF
Chapter  10:  Connecting with People Download PDF
Chapter  11:  Inter Movistar Futsal Download PDF
Chapter  12:  Sport and CSR in Japan Download PDF
Chapter  13:  Delivery of Large-Scale CSR Efforts through Corporate Community Involvement Download PDF
Chapter  14:  Engaging Communities through Sport Download PDF
Chapter  15:  Olympics, Social Responsibility and Stakeholders Download PDF
Chapter  16:  A Foundation for Winning Download PDF
Chapter  17:  Stakeholder Engagement in European Football Download PDF
Chapter  18:  The Premier League Download PDF
Chapter  19:  “Street Violence Ruins Lives” Download PDF
Chapter  20:  Italian Sport Federations Download PDF
Chapter  21:  Cause-Related Marketing/Sponsorship in Sport Download PDF
Chapter  22:  Assessing Social Impact of Sport-Industry Philanthropy and CSR Download PDF
Chapter  23:  The Paradox of CSR Measurement Download PDF
Chapter  24:  Measuring and Evaluating Community Sports Projects Download PDF
Chapter  25:  Implementing “Monitoring and Evaluation” Techniques Within a Premier League Football in the Community Scheme Download PDF
Conclusion Download PDF
Index Download PDF
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