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In This Chapter
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The signs and semiotics of advertising
- Introduction
- The history of advertising signs
- Advertising as communication
- The semiotics of advertising
- The sign of the human
- Ideology and the advertising sign – is advertising magic?
- The future of the field
- The disappearance of advertising, the reappearance of advertising
- Advertisements are alive
- Visualizing the invisible – the task of advertising in the twenty-first century
- Conclusion
- Notes
- References
Abstract
I think we have higher aspirations for our clients, and are more passionate about what our clients can be, should be, should try to be than they are. We’re trying to tell them … ‘Hey, you can be more than just a pet food company. You can aspire to loving dogs rather than just feeding dogs’. Advertising is the rattling of a stick inside a swill bucket.
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