Portraiture and the construction of ‘charismatic leadership’

Authored by: Beatriz Acevedo

The Routledge Companion to Visual Organization

Print publication date:  August  2013
Online publication date:  January  2014

Print ISBN: 9780415783675
eBook ISBN: 9780203725610
Adobe ISBN: 9781135005474


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The leader rests on his luxurious chair, his piercing eyes looking at the viewer. He is a mature, strong man; his experience and wisdom impress the viewer who is captured by his inquisitive gaze. In this portrait, he looks severe, and his competitors know it: he is not a man to play with. His clothes are carefully chosen, exquisite garments of Italian craft. Holding an item of the latest technology, one can see his command on the latest technology and his high level of education. Indeed, the elements of this portrait show a strong man, a charismatic leader able to lead us all to that hopeful future.

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