Constructing the visual consumer

Authored by: Lisa Peñaloza , Alex Thompson

The Routledge Companion to Visual Organization

Print publication date:  August  2013
Online publication date:  January  2014

Print ISBN: 9780415783675
eBook ISBN: 9780203725610
Adobe ISBN: 9781135005474


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Seeing and representing are ‘material,’ insofar as they constitute means of intervening in the world. We do not simply ‘see’ what is there before us. Rather, the specific ways in which we see (and represent) the world determine how we act upon that world and, in so doing, create what that world is.

(Poole 1997: 7)

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