Economic Growth and the Shape of Sustainable Fashion

Contextualizing fashion sustainability in terms of consumer-led economic growth

Authored by: Ann Thorpe

Routledge Handbook of Sustainability and Fashion

Print publication date:  August  2014
Online publication date:  August  2014

Print ISBN: 9780415828598
eBook ISBN: 9780203519943
Adobe ISBN: 9781134082957


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Our ideas of progress have become tied largely to economic growth in a societal narrative where consuming more is better. In this narrative, we view more and larger market transactions as an indicator of increasing well-being. We view “consumer choice” as the most important way that people express and meet their needs.

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