Consumption Studies

The force of the ordinary

Authored by: Ingun Grimstad Klepp , Kirsi Laitala

Routledge Handbook of Sustainability and Fashion

Print publication date:  August  2014
Online publication date:  August  2014

Print ISBN: 9780415828598
eBook ISBN: 9780203519943
Adobe ISBN: 9781134082957

10.4324/9780203519943.ch12

 Download Chapter

 

Abstract

Consumer research deals with the acquisition, use and disposal of goods and services. Our workplace, SIFO, the National Institute for Consumer Research in Norway, dates back to the 1930s, when home economics and testing of products were predominant. The work aimed at guiding consumers, at that time called housewives, through the ‘jungle’ of novel consumer goods. More recently, SIFO’s work combines social science and textile technology to study the social and technical aspects of consumption. In this chapter, we ask: how can knowledge of clothing consumption contribute to the work on sustainable fashion? We will answer the question through examples from interdisciplinary projects on textiles at SIFO, as well as from consumer research. However, we will not give an overview of consumer research on clothes and sustainability. But first, an admission: fashion – the topic of this book – operates according to a different logic from our field of work. We would have posed the question differently: how can consumer research – and all the other fields of expertise covered in this book – contribute to more sustainable patterns of clothes production and consumption? Therefore, we also have to include a discussion of the concept of fashion.

 Cite
Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.