Social and psychological influences on financial literacy

Authored by: Bruce Huhmann

The Routledge Companion to Financial Services Marketing

Print publication date:  December  2014
Online publication date:  December  2014

Print ISBN: 9780415829144
eBook ISBN: 9780203517390
Adobe ISBN: 9781134095551


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Difficulty understanding and proficiently using financial services has been documented for consumers of all income levels in developed and emerging markets (for example, Al-Tamimi and Kalli 2009, Bolton et al. 2011, Cole et al. 2011, Fogel and Schneider 2011, Lusardi and Mitchell 2007, Nga et al. 2010, OECD 2005, Worthy et al. 2010, van Rooij et al. 2011). Difficulties have also been documented across a wide range of financial services (for example, Fogel and Schneider 2011, Powers et al. 2011, Tennyson 2011).

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