Children’s Television Culture

Authored by: Jeanette Steemers

The Routledge International Handbook of Children, Adolescents and Media

Print publication date:  May  2013
Online publication date:  July  2013

Print ISBN: 9780415783682
eBook ISBN: 9780203366981
Adobe ISBN: 9781134060559

10.4324/9780203366981.ch12

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Abstract

Children’s television culture is quite different from the shared values of adult television culture. As Buckingham points out, children’s television is “not produced by children, but for them” and as such children’s television is often more a “reflection” of adult “interests or fantasies or desires” (1995, p. 47) and their view of childhood, rather than what children would choose themselves. This is a television culture where one group (adults) create content for another group (children), who have little or no say about what is produced for their benefit. Indeed children’s television culture invariably mirrors the commercial motivations and/or concerns and beliefs held by adults, and the key players in defining this culture are those who work in the children’s television industry.

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