Branding public policy

Authored by: David Marsh , Paul Fawcett

Routledge Handbook of Political Marketing

Print publication date:  November  2011
Online publication date:  March  2012

Print ISBN: 9780415579933
eBook ISBN: 9780203349908
Adobe ISBN: 9781136597442

10.4324/9780203349908.ch25

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Abstract

Branding is often thought of as being about the branding of politicians and parties, but in this chapter we explore the branding of public policy and what this means for democracy and governance.

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