The role of opinion research in setting campaign strategy

Authored by: Alexander Braun

Routledge Handbook of Political Marketing

Print publication date:  November  2011
Online publication date:  March  2012

Print ISBN: 9780415579933
eBook ISBN: 9780203349908
Adobe ISBN: 9781136597442


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Should our candidate focus on healthcare or on education in next week’s televised debate? Campaigns have to consider and decide myriad such questions every day. This chapter is about how good campaigns find the right answer to that question.

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