Securing Equivalence:

Authored by: Werner Wirth , Steffen Kolb

Handbook of Comparative Communication Research

Print publication date:  April  2012
Online publication date:  June  2013

Print ISBN: 9780415802710
eBook ISBN: 9780203149102
Adobe ISBN: 9781136514241


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One of the major problems of comparative research is the question whether the data sets are comparable across nations, cultures, or countries. 1 The problem can be sharpened to the following key question: Are the constructs and their measures comparable? Or to frame the question methodologically: Are the constructs and their measures cross-nationally invariant (Hui & Triandis, 1985b)?

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