Comparative Content Analysis

Authored by: Patrick Rössler

Handbook of Comparative Communication Research

Print publication date:  April  2012
Online publication date:  June  2013

Print ISBN: 9780415802710
eBook ISBN: 9780203149102
Adobe ISBN: 9781136514241


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A systematic approach to the analysis of media content is essential for the field of media and communication research as a whole. Dating back more than a century, the first applications of media content analysis focused on newspapers and their functions in a growing media industry fueled by technological innovations. According to a recent textbook definition by Neuendorf (2002), “content analysis is a summarizing, quantitative analysis of messages that relies on the scientific method (including attention to objectivity–intersubjectivity, a priori design, reliability, validity, generalizability, replicability, and hypothesis testing) and is not limited as to the types of variables that may be measured or the context in which the messages are created or presented” (p. 10).

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