Comparing Media Markets

Authored by: Robert G. Picard , Loris Russi

Handbook of Comparative Communication Research

Print publication date:  April  2012
Online publication date:  June  2013

Print ISBN: 9780415802710
eBook ISBN: 9780203149102
Adobe ISBN: 9781136514241


 Download Chapter



Media markets are a conceptualization used in a variety of media and communication studies as part of descriptions of the structures and operations of media. Although originally used primarily for studies of single markets, the concept is increasingly being used in comparative international research as well.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.