Cultural Value Perception in the Memorable Tourism Experience

Authored by: Zsuzsanna Horváth

The Routledge Handbook of Cultural Tourism

Print publication date:  December  2012
Online publication date:  January  2013

Print ISBN: 9780415523516
eBook ISBN: 9780203120958
Adobe ISBN: 9781136324789

10.4324/9780203120958.ch47

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Abstract

Destinations around the globe are looking for creative solutions to common challenges in tourism development. It may be possible to identify broad and narrow types of creativity. In the broadest sense, everything that exposes one’s identity to some kind of challenge or learning can be creative. In the modern risk society, creativity has become part of our everyday lives – a strategy for shaping multiple identities to cope with the fluidity of modern existence.

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