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Introduction

Global Popular Culture

Authored by: Toby Miller

The Routledge Companion to Global Popular Culture

Print publication date:  December  2014
Online publication date:  December  2014

Print ISBN: 9780415641470
eBook ISBN: 9780203081846
Adobe ISBN: 9781136175961

10.4324/9780203081846.intro

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Abstract

Mary-Kate and Ashley Olsen debuted on US network TV as twin babies in the situation comedy Full House (ABC 1987–95). During that period, a merchandising company emerged to capitalize on their prominence via music, books, and videos. When the teenaged twins went on to launch a clothing line, Hollywood Reporter magazine nominated them as “the most powerful young women in Hollywood.” At 18, each was worth over US$130 million, derived from US$1.4 billion in sales (Shade and Porter 2008).

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