The "crying Indian," corporations and environmentalism

A half-century of struggle over environmental messaging

Authored by: Robin Andersen

The Routledge Companion to Advertising and Promotional Culture

Print publication date:  March  2013
Online publication date:  February  2013

Print ISBN: 9780415888011
eBook ISBN: 9780203071434
Adobe ISBN: 9781135095574

10.4324/9780203071434.ch28

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Abstract

On April 22, 1970, almost 20 million people assembled on Earth Day, and a grass-roots movement sprang to life to protest the destruction of the environment, proclaim its commitment to the earth, and define the 1970s as the Environmental Decade. 1 The following year, on the second spring day dedicated to the earth, a public service announcement against littering produced by Keep America Beautiful, Inc. (KAB) aired on television for the first time. It would be heralded by the Advertising Educational Foundation (2003) as “synonymous with environmental concern.”

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