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Gifts, friendship, and the re-figuration of advertising space

Authored by: Iain MacRury

The Routledge Companion to Advertising and Promotional Culture

Print publication date:  March  2013
Online publication date:  February  2013

Print ISBN: 9780415888011
eBook ISBN: 9780203071434
Adobe ISBN: 9781135095574


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People meet me full of friendship; they show me a thousand civilities; they render me services of all sorts. But that is precisely what I am complaining of. How can you become immediately the friend of a man whom you have never seen before? The true human interest, the plain and noble effusion of an honest soul—these speak a language far different from the insincere demonstrations of politeness (and the false appearances), which the customs of the great world demand.

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