Back to the future

Gifts, friendship, and the re-figuration of advertising space

Authored by: Iain MacRury

The Routledge Companion to Advertising and Promotional Culture

Print publication date:  March  2013
Online publication date:  February  2013

Print ISBN: 9780415888011
eBook ISBN: 9780203071434
Adobe ISBN: 9781135095574

10.4324/9780203071434.ch25

 Download Chapter

 

Abstract

People meet me full of friendship; they show me a thousand civilities; they render me services of all sorts. But that is precisely what I am complaining of. How can you become immediately the friend of a man whom you have never seen before? The true human interest, the plain and noble effusion of an honest soul—these speak a language far different from the insincere demonstrations of politeness (and the false appearances), which the customs of the great world demand.

 Cite
Search for more...
Back to top

Use of cookies on this website

We use cookies, see our privacy and cookies policy for more information. If you are okay with cookies click below or continue to browse.