The transnational promotional class and the circulation of value(s)

Authored by: Melissa Aronczyk

The Routledge Companion to Advertising and Promotional Culture

Print publication date:  March  2013
Online publication date:  February  2013

Print ISBN: 9780415888011
eBook ISBN: 9780203071434
Adobe ISBN: 9781135095574


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In February 2011, antigovernment protests in Libya, inspired by the wave of resistance across the Middle East known as the Arab Spring, were repressed by the Libyan government's violent counterinsurgency. The United Nations Security Council approved intervention by Western forces to assist the rebels in their cause. At the same time, media reports identified another foreign intervention in Libya, one which since 2004 had been providing an altogether different form of “counterinsurgency”: The Monitor Group, a strategy and management consultancy connected to the Harvard Business School, had been working with the Libyan government since 2004 to promote a positive image of the country throughout the world. 1

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