Recent findings regarding hotel brand and strategy

Authored by: John O'Neill , Anna Mattila

Handbook of hospitality strategic management

Print publication date:  July  2008
Online publication date:  September  2008

Print ISBN: 9780080450797
eBook ISBN: 9780080914343
Adobe ISBN: 9781136439520


 Download Chapter



As hotel management and development organizations formulate strategies and programmes regarding existing and future hotel facilities, services, and positioning, a question that naturally arises is, what factors actually drive hotel's profitability? (O'Neill and Mattila, 2006). One such factor is branding.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.